Headshot of Stephanie de Beer
 

Hi! I’m Stephanie, a UX designer and business owner in South Africa.

I specialise in high-trust mobile products. With 7 years in Fintech and 3 years in Marketplaces, I lead design & strategy that balances strict compliance with user ease. I bring a founder’s mindset and a deep personal investment in finance to the mission of financial freedom.

Currently working in the travel sector at a Dutch Scale-up as UX Lead (remote)

*Where I add value

*My product philosophy

*Where I add value *My product philosophy

The Insight: In high-value marketplaces, fear is the biggest conversion blocker. 

My Approach: I design "Trust Signals"—using transparency and verification to convert curious browsers into confident transactors.

De-risking conversion

Case study #3 Designing trust for high-value bookings

The Insight: Onboarding is a balance of friction vs. security. I design KYC flows that convert.

My Approach: I use progressive disclosure to make heavy sensitive data and uploads feel like a seamless part of the value exchange.

Identity & access

The Insight: Users aren't just high net worth or low income. They are proactive, reactive, or anxious.

My Approach: I build tools that adapt to Financial Maturity, guiding users from "Saving" to "Investing" to "Wealth Building”.

Behaviour over numbers

 

Case studies

 
 

#1 Designing trust for high-value bookings

A collection of small A/B tests to reduce "Fear of Loss" in high-stakes asset marketplaces.

#2 Designing for financial confidence: Beyond the balance sheet

A product discovery study on cashflow behaviours to improve financial inclusion in a country with low financial literacy.

#3 Reducing friction in high-data onboarding for scholarships

Helping students gain scholarships with empowering and simple tools to build the best application (KYC conversion) .

Portfolio pieces