With the emergence of advanced technologies brands have extended themselves into the digital space. Fuji Film Expo & Awards is an event that showcases the best photographers’ work, professional workshops and masterclasses. This responsive webpage has to accommodate photographers who want to enter for the awards and buy tickets or book for the variety of events.
Concept exploration: Memory Lane
We take photographs to capture something memorable. Without memories we are without identity. Memories bring about nostalgia for the past.
By using visual cues the website triggers a feeling of nostalgia. The design makes use of characteristics from old cameras, Polaroids, and photo albums, and combines it with the new age innovation and technological advancements reflected in the brand.
