Every year DStv hosts a music and food festival known as DStv Delicious. Inside, they an exclusive VIP ‘Moments’ tent for select customers. This tent is dressed in black and gold, with a glamorous Gentlemen’s Club Interior. With the event overlapping with South African Heritage day this year, the key visual for this journey is a golden protea pattern, coupled with lively visuals from the event experience.
We had the opportunity to pitch the whole consumer journey, from the first rewards mailer, to the ticket delivery, all the way to event coordinating inside the Moments tent.
Agency: Ogilvy South Africa
Client: DStv South Africa
Creative Director/Senior: Lauren Coetzee
Art Direction & Designer: Stephanie de Beer
Copywriter: Pheta Motumi
